My two nephews started their own cafe selling a high end coffee. Better quality than starbucks, they claim. They opened a year ago and doing very well. They know the in's and out's of social media and that has made their shop to be quite full most of the times. They are in their mid and late twenties. They are too smart to buy the current Watchtower BS. I think in time they will fade... or not. They may decide to pretend for the sake of family.
Perhaps they like the kool-aid... I hope not